Star wars Pens

I’m going to be honest, my inner nerd was SO excited to be a part of this project! I had never seen Star Wars until I worked at Hasbro and was able to go to a private showing of the 2015 movie The Force Awakens. Having never seen the previous movies, my Mom and I had to have a movie marathon (she had them all on…..video cassette…) and I loved the whole series!

My assignment was to design and layout the inner packaging for the pens for each character, and also to work on banners and email campaigns for promotion using provided licensed artwork and photography. I worked closely with the packaging engineers who provided dielines and technical contributions.